Sniffer dogs track down sexually transmitted infections in members of the public
A spoof documentary following the officers and dogs of the STI Detection Unit as they sniff out undetected STIs around the UK has been released by Randox Laboratories.
The film, which shows unsuspecting people outed in public by Radar, Jazz, Frisbee and their handlers, ends with an invitation to ‘check your privates in private’ with the Confidante home STI test from Randox Laboratories. The light-hearted strategy is designed to prompt 25-34 year olds to think about their sexual health and get tested.
While the campaign centres around the ‘Sniffers’ mockumentary, produced in partnership with Hungry Man comedy directors Chaplin & Forbes, it is being driven with on-going social engagement across YouTube, Facebook, Twitter, LinkedIn and Instagram. An up-and-coming comedian has been enlisted to entertain fans via these channels over the next few months.
Chris Henry, Marketing Manager at Randox, said: “Our goal was to engage a whole new audience of potential customers who may be too embarrassed to get a sexual health check. We believe this campaign does exactly that, communicating the shock of being exposed in public, but doing it with humour, in a way people can engage with, without feeling they are publicly declaring they have an STI.”
“ This has clearly created something of a talking point around STI’s, which is particularly important in the run up to Christmas and New Year parties as we know people are less likely to think of infections after they have been drinking.
“If you have sex without a condom then you are at risk of getting an STI, and not everyone who has an infection has signs or symptoms – so it’s possible to pass it on without realising.”